Rusty Bell has been in the fishing industry for over 30 years.
As a fisherman, guide, bait company production manager, and manufacturer, his ‘outside of the box’ thinking has cemented him as an innovative force in the fishing industry.
Rusty, his wife Debbie, and their son Kenny, began Western Fishing Operations (WFO) in 2010. With continual encouragement from premier northwest guides, he has created some of the best soft plastics for steelhead, salmon and warm water species that the industry has to offer.
In 2016 the Bell’s elected to sell Western Fishing Operations. The Paulson family couldn’t bear to lose their “go to” steelhead worms and purchased the company. One goal in the sale process was to ensure that Rusty would remain as a consultant. It’s with pleasure we announce that goal was accomplished, continuing Rusty’s legacy with WFO.
You can still keep up with Rusty’s adventures on Facebook. Feel free to add him as a friend.
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